Don’t Get Robbed By Your Bank

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Bank of the Internet (BoFi) relaunch as Axos Bank in early 2018 in an effort to usher in the modern era of banking. The online bank offers customers lower fees compared to conventional banks that nickel-and-dime customers to pay for unnecessary overhead costs.

As the Digital Marketing Manager at Cutwater, I lead the media planning and execution of Axos’ “Don’t Get Robbed By Your Bank” campaign. I worked closely with the Cutwater creative team to develop engaging video and digital display assets to build awareness with customers in 5 key target markets.

The ads below ran across a wide range of digital channels and vendors, including Facebook, YouTube, LinkedIn, Twitter, Reddit, and native display. We used a combination of audience building, prospecting and remarketing to move users from awareness to consideration to intent.


So far, the campaign has earned over 5 million video views and 30 million impressions which outpaces pre-launch projections by 122%.

Our click-through rates are 3X banking industry averages.

Axos has seen a 64% increase in conversion growth in the 5 target markets vs controlled markets.

Axos Banker Robbers (60 Secs)

Ad Placements: Facebook, YouTube, LinkedIn, Twitter, Reddit.


Axos Sketch Artist (40 Sec)

Ad Placements: Facebook, YouTube, LinkedIn, Twitter, Reddit.


Axos – Breaking News Footage

Ad Placement: Native Article (News & Finance Websites)

Home Page





Axos CCTV & Wanted Posters

Ad Placements: Social & Display Remarketing

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