MDsave is a medical technology startup offering uninsured patients access to medical procedures at top hospitals across the country. Online purchases are an essential part of the company’s business model.
As the Digital Media Manager at Cutwater, I serve as the digital marketing lead for MDsave, managing all aspects of their digital advertising, including campaign optimization, creative development, content strategy, and reporting.
I utilized a multichannel digital strategy consisting of paid search, Facebook/Instagram ads, digital display and SEO to dramatically improve ROI.
In Q1 2019, MDsave saw a 170% increase in ROI year-over-year. Online revenue increased 40% while cost-per-checkout (CPA) decreased by 67%.